"[soumaya in drag]" by Ian Campo, ,

who’s to say that buildings don’t choose how they express themselves?

mexico city's museo soumaya, an art museum owned by magnate carlos slim, is the nation's most frequented museum. like the art it houses, the building, designed by fernando romero, is purposely placed as the center of attention, its unique shape and glow emitting from a shell of 16000 aluminum tiles

with enough balloons, however, you'll see soumaya amid a display of self-expression. its once monochromatic curves make way for a dazzling performance of color and movement. briefly, the museum presents itself as it wants to be seen: disguised in pink, or simply dressed in its true colors

[soumaya in drag] explores the concept of expression in architecture beyond the aesthetic purpose set forth by its designers; the idea that a structure ultimately decides what it is, and that it's willing to reveal itself to those who look closely enough